In conversation with Anil S Nair, CEO & Managing Partner at L&K Saatchi & Saatchi India.
The move follows an arrangement with the dept of consumer affairs.
It is 'when someone uses their emotional problems to hook an audience on the Internet.'
It essentially amounts to 'performing sadness online for sympathy and/or attention,' explains Sandeep Goyal.
Emily In Paris Season 4 offers more drama, high fashion, scandal and chaos to keep you entertained, observes Divya Nair.
Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal.
West Bengal is home to 43,000 Durga Pujas, and the business around it is a major economic driver.
With Donald Trump all set to become US president, Indian exporters may face high customs duties for goods like automobiles, textiles and pharmaceuticals if the new US administration decides to pursue the 'America First' agenda, opined trade experts. Experts also said that Trump could also tighten H-1B visa rules, impacting costs and growth for Indian IT firms. Over 80 per cent of India's IT export earnings come from the US, making it vulnerable to changes in visa policies.
With rising incomes, education, and health awareness in India, especially in the big cities, droves of people are saying no to sugar.
The Bombay high court on Monday asked three Jain religious charitable trusts and a city resident practising Jainism why they were seeking to encroach on the rights of others by appealing for restrictions or ban on advertisements for meat and meat products in print and electronic media.
The court said a social media influencer is expected not to try to play the role of a professional without any backing to substantiate what is being shared by them.
Dabur India has been the worst performer in the fast-moving consumer goods (FMCG) space this year (CY23), posting a 1 per cent decline even as its peer index, the Nifty FMCG, has delivered returns of over 29 per cent in this period.
Hindustan Unilever's Q3FY24 performance was lacklustre, with both sales and operating profit barely moving from the year-ago period due to price cuts and higher advertising costs. Besides weak demand, the FMCG (fast-moving consumer goods) major is facing increased competitive pressures, particularly from regional players, which, coupled with a slow recovery in rural markets, could put revenues under pressure going forward. Margins are expected to remain range-bound as benefits from falling raw material costs are expected to be neutralised by rising promotional budgets.
Government scientists and industry experts have joined hands to evolve guidelines for advertisements claiming health benefits for what is called health foods in India and functional foods in the US.
Prima facie, the advertisement video being circulated on social media seems morphed, Mishra told reporters in Bhopal on Sunday.
It seems that the West is sending a signal to India that it can return to old hostilities unless India toes their line on Russia. It is no surprise that India is being compared with Putin's Russia in terms of targeting 'dissidents' as the West calls these Khalistani terrorists, asserts Colonel Anil A Athale (retd).
Every day at 11 am, T Rooban performs a special Abhisheka Aradhana for Kamala Harris' success, pouring liquid offerings over the deity's image while chanting sacred Sanskrit mantras.
'Our target will come from rural areas as there are more outlets there.'
There is no near-term respite for the country's largest fast-moving consumer goods maker, Hindustan Unilever (HUL), which is facing multiple challenges on the growth front. With demand showing no signs of improvement, especially in the rural segment, the October-December quarter (Q3) of 2023-24 (FY24) is likely to be similar to the previous quarter, with volume growth in the low single digits. The stock, which is down 7 per cent over the past year compared to the 11 per cent jump for the S&P BSE Sensex, could underperform the benchmark in the near term as well.
FMCG major Hindustan Unilever on Wednesday reported a 1.53 per cent decline in consolidated net profit to Rs 2,561 crore for the fourth quarter ended March 31, 2024 due to factors such as deflation and softening of commodity prices. The company had posted a net profit of Rs 2,601 crore in the year-ago period, according to a regulatory filing from HUL. Net sales of Hindustan Unilever Ltd (HUL) were almost flat to Rs 15,013 crore in the March quarter.
Could the MPCE survey results be used as a basis of reconstructing the Consumer Price Index with new weights, asks Madan Sabnavis.
'We are seeing signs of improvement in rural overall in terms of demand, but I would still keep my fingers crossed.'
Newly-elected Board of Control for Cricket in India president Anurag Thakur, on Sunday, said the Board will advertise for the post of the coach of the Indian team.
Avoiding an answer on whether the ministry was seeking a ban on such advertisements, the minister said there should be a 'consensus' on such matters.
The notice came after a social media influencer sparked a row by posting a video alleging that Bournvita has high sugar content.
Hindustan Unilever Ltd on Friday reported a 1.08 per cent increase in consolidated net profit at Rs 2,508 crore in the third quarter ended December 2023. The company had posted a consolidated net profit of Rs 2,481 crore in the same quarter last fiscal, Hindustan Unilever Ltd (HUL) said in a regulatory filing. Its revenue from sales of products was marginally down to Rs 15,259 crore during the quarter.
The department of personnel and training has asked the Union Public Service Commission to recruit such specialists through "lateral entry" mode in 12 government departments/ministries, he said.
We asked colleagues, present and past, to reflect on a man who has made such a difference to their lives and careers. Here it is then, a rich collection of memories that offer enchanting glimpses of the enigmatic Ajit Balakrishnan.
An overview of how the tournament could give it a welcome boost...
As the 240-seater prime minister attempts to moderate his image of hardline hero, he has made room for others to elbow in and that is what is happening. And that it what will continue to happen from inside the BJP, notes Aakar Patel.
French organisers turned Paris into an open-air Olympic playground where everyone was invited, with or without a ticket.
In a competitive market, pricing is the management's business. The consumer has so many choices -- single screens, multiplexes, TV, online streaming or DVDs. Nothing forces him to go to a multiplex. Nor are films an essential commodity where prices have to be regulated, says Vanita Kohli Khandekar.
After a recent spate of big-bang funding of food discovery and delivery apps, experts believe the sector's consolidation might be over and the remaining players are here to stay and thrive.
Greenwashing is making misleading or false environment-friendly claims about a product. Consumers in India currently do not have any way of telling whether a claim is authentic or greenwashing. And one never hears of action against any company for making false claims of being environment-friendly.
Key drivers of profitability for Zomato has not witnessed remarkable growth, the management believes the venture will turn profitable in the long term.
PVR-Inox is in an inherently fickle business. If there is a string of flops, the box office collections will be weak. Conversely, Q2FY24, which witnessed several hits, has brought about an upside in revenues. However, the merger has led to market share gains and synergies that helped bring breakeven down to approximately 20 per cent occupancy.
'Thirty per cent of the world's deaths in young people, due to heart disease, are encountered by people in India.'
The ad, which draws a link between the character Kachra with 'kachra', the Hindi word for garbage, was aired on World Environment Day on June 5.
As people get rich, they end up losing the health advantage of food availability.
An online company would show a particular price to the customer and then quickly increase the cost after analysing consumer behaviour or detecting any kind of desperation.
